Environment is in danger.
While streetwear has established itself as a platform for social causes, climate change will be next on the agenda. Fundamental cornerstones that brands should keep top of mind are designing products with sustainable and recycled materials, avoiding overproduction, encouraging decreased consumption, and leveraging influence over a younger generation as a call to action.
Rapid business growth has turned streetwear into fast fashion for predominantly young men, whose identity is being formed by mindless consumerism over the counter-cultural attitudes and beliefs it once stood for. After all, its unsustainable business model rooted in weekly drops has encouraged a consumption
cycle where last week’s purchase is no longer relevant only a week later, pressuring consumers to buy again. In streetwear, selling out is a sign of a successful week in business.
Many founders of streetwear brands are self-taught and lack formal training — their own brands often being the first jobs they’ve held within the fashion industry — which has created challenges of its own.
Surge will bring solution to this matter by manufacturing
its product with environment free materials. We as surge company focus on bringing the best quality for the safety of people and the environment we live in
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